I noticed that watching a film with the intention of reviewing it made me much more conscious of what I was watching and what was happening, I was definitely more aware.

For this 2013 I want to do the same but instead of films I will review books. I prefer to read in English  specially if English is the original language the book was written in. I live in Venezuela and finding English books is rather difficult, that leaves me with no choice but to buy the books online, and while I own a kindle I prefer to read on paper.

At some point, while I lived in Hong Kong, I was averaging about a book a week. To accomplish such a feat I was reading about 20 hours a month, 5 hours a week, 1 hour a day for “work days”; and while nowadays I still read more than an hour a day (mostly online sources) I will promise only to review 18 books. That’s not to say that I will not read any more books, which I might, but only after I finish the 18 books I will list in this post.

When I was averaging a book a week I didn’t take any notes nor did I have any intention of reviewing with a lengthy post what I thought of the book. This will change.

I have hand picked 18 books for 2013. Each book will be thoroughly reviewed and I will make public my notes on each book.

Here’s the list:

1. The Personal MBA by Josh Kaufman
2. This Will Make You Smarter by John Brockman
3. The 48 Laws of Power by Robert Greene
4. Mastery by Robert Greene
5. The Art of Seduction by Robert Greene
6. Finite and Infinite Games by James Carse
7. Call me Ted by Ted Turner
8. Trust me, I am lying by Ryan Holiday
9. Levels of the Game by John McPhee
10. The (Honest) Truth about Dishonesty by Dan Ariely
11. Universal Principles of Design by William Lidwell
12. Meditations by Marcus Aurelius
13. The Moral Animal by Robert Wright
14. Man’s Search for Meaning by Viktor Frankl
15. The Signal and the Noise by Nate silver
16. Antifragile by Nassim Nicholas Taleb
17. Tokyo Vice by Jake Adelstein
18. Drawing on the Right Side of the Brain by Betty Edwards

The list is in the order I will read it, and as you can see they are all non-fiction ranging from Psychology, Business, Design, Philosophy, Statistics, Journalism and even Drawing.

I left Drawing on the Right side of the Brain last because I expect to read it on December,  hopefully not only will I post notes about this book but also drawings.

Can’t wait to start!

Addendum: With the movies I reviewed I didn’t quite follow a format even though I tried to keep some uniformity, I will do this differently as well; I will format my reviews in the following way:

—————

[Review] (Book name)

I will post a picture of the book, in whatever context or way I find appealing and easy.

For usability sake, I will post the ISBN of each book and the date I read the book, I am hesitant to post a rating but I will.

I will then write a short intro on what the book is about.

Followed by my notes

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One can only be an outcast if there’s  a set-in way of thinking an a never changing mentality an inflexible culture. Zwigoff with Dan Clowes bring to a life beautifully crafted characters, each approaching alienation slightly different, but ultimately feeling quite the same.

The first scene starts with the everyday life for most people, despite age, race or family conditions, where the seeming vein differences that we all have seem to clash, even for Rebecca and Enid, our lead characters, both disdain the normal and the status-quo is to be made fun of.

Ghost world’s gets down to business quickly, After Thora Birch, who plays Enid delivers “We graduated High School. How totally amazing” it seems obvious by then that this film is full of potential, it seems though that this will be a comedy and a dumb one, but I assure you, it’s nothing like that.

I am going to save you the spoilers, and to some Ghost World might look like a love story but don’t fool yourselves into thinking it is, because it isn’t  This film is much more than that, and its subtlety is brilliant without being pretentious. The characters have a scope of realism that is refreshing in films of these kind which often could be labeled as artsy.

Above all what I find the most touching is Enid’s conflict with the world, wanting to belong but not belonging  feeling a connection and then blowing it up; ruining other people lives without wanting to; making a compromise with the world through art only to be shutdown by misunderstanding. It all feels so tragic for her, even though the world around doesn’t seem to be, with the all present calmness and idleness of everyone but Norman, so she feels that her only possible solution is to join Norman’s path, whatever path it might be, wherever it might lead.

The illness this country faces is analogue only to cancer: sometimes, the medicine can be even worse than the illness itself. It’s terribly sad to think of politics and how I’d try to fix this country, not that I think I am qualified, rather I find the mental exercise, at times, interesting, but often, all too often really, very depressing.

Venezuela is severely ill. Economically, politically and morally. A time bomb, this is what this country is. Now, at times of presidential elections, there are two candidates running; one that has been there for 14 years already and one that is trying to beat a man that seems unbeatable, the former Hugo Chavez, the latter Henrique Capriles.

Hugo Chavez has been rather straightforward about his political ideas: he claims to be a left-wing supporter, he uses ‘Socialism‘ as the flag for his political ideals and he wears that word like a badge of honor.

Henrique Capriles holds left political and economic views as well ,the only difference is that Capriles tries to stay away from the word –socialism– and the stigmata that ‘socialism’ might come with, but his political ideals, economically and socially are from what he says: left-wing. At least this is what I infer from his speech.

It’s important to make clear what I mean by saying that Capriles hold similar views, as often his supporters seems to believe that this is indeed not the case. Capriles will (if he keeps his word) emulate more or less a similar policy socially and economically; the only difference then seems to be a change of management, not all policies would be similar, but the principles remain more or less the same.

(As I am writing this Capriles is doing an interview and he was asked whether or not he thinks of himself as a center-left-wing politician, he avoided the question spectacularly.)

The ideals that socialism preaches seems right for Venezuela, most, simply don’t know that it’s called Socialism; in fact, the lack of political education in this country is alarming. Bear in mind that all people seem to agree that social benefits –whether from Chavez or otherwise– must be mandatory and perhaps the discontent comes from Chavez poor management.

I understand this, but the fact that Capriles is not straightforward and clear about his political views makes me uneasy. He comes off to me as untrustworthy. Chavez is slightly less cryptic, more predictable than Capriles is.

(And as I finish this, Capriles was asked about a reform for the exchange rate system, but he yet again avoided the question, which makes me infer that change will not be part of his policy, at least not here, where perhaps some sector of the population is dearly waiting for it.)

I think that some policies and the management style of Chavez lacks too often, it lacks in efficacy and efficiency all too much. Under his wing urban violence is skyrocket high, he very often says one thing and does the other (yet this is predictable to an extent); on the other hand, Capriles not being straight forward about his intentions truly put me off, and makes me feel as if I can’t trust him. I can’t trust either of them: Chavez for his trajectory, the other for his speech.

Perhaps this is also a symptom of the cancer, rather than an effect of the people in charge or hoping to be, the leadership is rotten and so is society, full of corruption, urban violence, poverty and lack of education. Just to name a few.

We will eat shit then…

Imagine a man who is deeply hungry, he’s been without food for a month, today is his lucky day, it’s that day in which he gets to make a decision between two options in the food menu: dog shit or horse shit, the choice made today will be what follows for the next six years; after being without food for a month and deeply craving it, a man faced with both choices realizes that there’s a third one and after some thought he puts aside what he craves, and realizes that the only possible choice for him is one: not eating shit, even if that means dying of hunger. The man realizes that shit has no value, no substance whatsoever and that he will die of hunger nonetheless, even if shit at times feels as good as food that contains substance: it’s all an illusion.

If I were to vote my vote would be null, rather I have decided to not vote, and perhaps it was time to make my reasons clear but not before exposing some of the illness that I see in this country, it was important for me to put this down, to give some order to my thoughts – it gives me perspective.

This film, Mr. Nobody, might appeal to everybody and at the same time to nobody in particular, without spoiling you completely, let me just say that Van Dormael tries very hard to make a scene for every type of person, every personality and this is perhaps its weakness and its strength.

It’s important for me to make clear that I tend to avoid these movies but ultimately end up watching them, for whatever reason; usually the movies I categorize under ‘artsy’ are unbearable with a few exceptions, the first that comes to mind is The diving bell and the butterfly and the second one is Mr. Nobody.

The quality of the picture is stunning, simply beautiful. The soundtrack is just as good as the picture; the range of music is comparable to the range of great scenes you will find in this film: Pavane, Satie, Pixies and Ella Fitzgerald, just to name a few.

This film however might be slow at times and perhaps this is my main problem with artsy attempts. At times it feels as if Van Dormael is just extending the ending for the sake of it, making it unnecessarily long; that’s not to say, however, that you shouldn’t watch this movie, to the contrary, you should: it’s a unique experience.

P.S: I have watched a fair share of artsy movies that have cult-followers, and while my intention is not to offend I must make clear that artsy movies are not my cup of tea usually, but in their defense, at times they deliver.

P.P.S: Lately I haven’t seen many movies, I have on the other hand watched a few documentaries but I hadn’t felt like reviewing them; I am watching The Sopranos, which is amazing, it’s only second to Breaking Bad and clearly among the best TV I have ever watched, and that’s all I am going to say, I refuse to review The Sopranos or any other TV show, at least for now.

“Alvy singer: I feel that life is divided into the horrible and the miserable. That’s the two categories. The horrible are like, I don’t know, terminal cases, you know, and blind people, crippled. I don’t know how they get through life. It’s amazing to me. And the miserable is everyone else. So you should be thankful that you’re miserable, because that’s very lucky, to be miserable. “
Annie Hall.

This are two movies, one by Woody Allen’s criteria deeply Horrible (Martha Marcy May Marlene) while the other Miserable (Annie Hall ); both films deeply touching and great in their own particular way.

Annie Hall.

“I would never want to belong to any club that would accept someone like me for a member”, along those lines this films, Annie Hall, begins.

It’s incredible that I didn’t watch this film before. Alvy singer who’s played by Woody Allen is the stereotypical neurotic kind. I felt extremely identified with him, which is terribly odd, rest assured that I am not jumpy as Alvy is.

The writing and picture are both stunning, perhaps it truly lacks in soundtrack and sound quality, but I can’t really complain there, this is a movie from 1977 with incredible picture, that’s in itself quite an achievement and I don’t mean this in a condescending way but in the most honest possible way.

There are some gimmicks here used by Woody Allen. Talking to the audience, using extras to speak up about something, etc., it’s quite interesting and most definitely original. Must’ve been weird and exciting watching this film back in the 70s.

The story is hard to categorize, it would seem first that it was an autobiographical story, that feels like a romantic comedy, but in the most pretentious way, it could be described as a clinical study about human relationships with a comedic tone, because otherwise it would be unbearable. I never anticipated the ending nor did I think about the story while I was watching it, the dialogue was engaging and as such my mind didn’t have time to think about the possible outcomes.

I have watched a decent amount of Woody Allen movies, at least from the last two decades, this is a director that averages 1 movie per year, and he has managed to do so for over 40 years. This is incredible, and Annie Hall is yet my favorite Woody Allen movie.

Martha Marcy May Marlene

If thrillers and beautifully crafted stories are your thing you must watch Martha Marcy May Marlene (MMMM). Sean Durkin does a wonderful job as a story teller, overlapping stories and making the viewer feel what it’s going through Martha (Elizabeth Olsen) by raising simple but deep questions: What is real and what is not?

MMMM is great, it’s an uncomfortable and unsettling film to watch, the quality of the acting is not lacking and everything else, from picture to audio is quite decent.

Martha is a beautiful young woman that we know little of. As the movie progress we start understanding her a little bit more, but this movie raises many more questions than it cares to answer. It’s deeply disturbing film and rarely does any filmmaker does so little to generate so much anxiety in me. This is a thought-provoking film, no doubt.

MMMM has too much depth and while there are many unanswered questions perhaps it makes clear that questions and answers are not in the first order of importance, rather what is more important is the representation of something ultimately sinister: losing one’s own identity by being forced into another.

Great films are challenging. They raise questions and invoke feelings, and these two don’t disappoint.

Mar adentro

Mar adentro is a film with incredible acting from the lead Javier Bardem. The movie in itself has a lot of depth, it’s the kind of movie that raises a question and doesn’t answer it. It’s a tragedy with great cinematography and a beautiful soundtrack, which amounts to the best kind of tragedies when portrayed in a film.

Ramon a spaniard who used to be a sailor, finds himself trapped in his own body after an accident, he sees himself as a burden to his family and perhaps to society as a whole; Ramon wants to die and he’s in his full capacity as a thinking man to make this decision, but he can’t, his body is paralyzed, he can’t  kill himself without help, he needs others to help, he’s paralyzed from toes to neck, and so 30 years of suffering ensue. This is a dark description but Ramon is not dark at all times; he makes the best out of his misery: he writes and he talks constantly with his families and friends, one could say that despite it all he’s cheerful.

Ramon is not a character of fiction: he was a real person, with real problems and real feelings that indeed due to the inflexibility of the state he couldn’t make a choice for himself.

So many topics comes afloat: morality and values, the hypocrisy of individuality, death and human suffering from different perspectives.

After watching this film most people would probably have the need to answer one of the questions this film raises: whether euthanasia should be allowed or not, morally and legally.

I personally feel the need to answer the question: for me it’s not about dignity. It’s about freedom of choice for oneself. That’s what I value the most. Individuality and the freedom that comes with it. For me it only makes sense to allow euthanasia, otherwise we would be attempting against humanity, not allowing it is a form of repression.

I salute Ramon Sampedro who by now is dead. Those who think that euthanasia is evil, might as well reflect how selfish it’s to think so, as if making the decision of taking one’s life is light and easy, life must first be rather gloomy to chose death over life, specially if death comes by one’s hand.

The diving bell and the butterfly

The diving bell and the butterfly is a film based on a true story of a man with locked-in syndrome, which is a fancy way of saying that his conscious mind is intact, while his whole body – but his eyes – are unable to move.

An ambitious film that begins with a first person view shot. The ambition of this film relies on beautiful cinematography and manipulation of images to make us feel, an attempt to communicate deeply through vision while never leaving behind sounds. An artsy attempt that I believe comes triumphant.

The eyes are the window to the soul: such a common saying never made more sense before. The unsettling first person view shots manages to represent what it must feel like to lose one’s body while the thoughts, memories and humans desires are still intact.

Mathieu Amalric which plays Jean-Do does an incredible job as an actor and I think combined with Julian Schnabel eye for cinematography they both very well deserve the highest praise in filmmaking, the former as an actor and the latter as a director.

The diving bell and the butterfly succeeds as a touching movie and brings to life some daunting thoughts I have from time to time. To feel trapped, not only in one’s body but in one’s life. Perhaps not literally in the “locked-in syndrome” fashion, but rather trapped in  prejudice, fear and bitter feelings, in age or whatever other instrument outside of our control trap us. It however reminds us how from time to time, imagination is as good as the real thing if not better, how the human mind can forget it all and lose itself.

Lastly, The diving bell and the butterfly leaves me with an unsettling thought: the mind in a vacuum is not only useless but also a terribly dark place to be, so dark that when Jean-Do learned to communicate, his first word was mourir, after being asked what he wanted to do, which is french for “to die”. That exchange helps the viewer understand Jean-Do with more depth since at the beginning he doesn’t seem troubled, nor does he seem bitter, in fact, in his own conscious as we experience it from outside it seems like he’s content and he doesn’t mind making jokes about his condition to himself: a refreshing light view on life which we discover to be a shield, a defense mechanism: what he really wish is to no longer “be”, to no longer live.

Without doubt a deeply thought-provoking film. A must watch.

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P.S: I watched The diving bell and the butterfly first and then I watched Mar adentro, I watched both in their original language, using subtitles with The diving bell and the butterfly.

WARNING: SPOILERS, MAYBE.

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The painted veil

A film set in 1924, when the British were occupying Shanghai. On the opening scene Satie was being played on the background. From that very moment I knew that the soundtrack of this film was going to be superb. It seems silly that now I notice much more often the music on a film, I don’t think I used to pay much attention to it, but now most of the music I listen I discover through a film or TV shows. Satie always brings peace of mind to me.

The soundtrack is great and that isn’t all, the scenery and cinematography of the film is simply beautiful. I am a sucker for the kind of places that this film was shot at. The acting wasn’t lacking either, Naomi Campbell delivers and so does Edward Norton.

This film however, has its gloomy side too; it isn’t all cheerful and flowery. The plot is weak at least for my taste. I believe that stories – especially interesting stories that are told well are the core of a great film. The Painted veil is a straightforward love story, yes, it’s bittersweet and it lacks a happy ending, but rest assured it’s predictable, but that’s not to say that it isn’t an enjoyable film. With great acting, out of this world soundtrack and beautiful cinematography, The painted veil is above most straightforward love stories that have been done a thousand times, as such I must say, I wouldn’t mind recommending this film to those that don’t mind the lack of surprise in a film.

The writing has its peaks, it isn’t bad, but it isn’t great. I leave this film with perhaps the best line on it.

Walter Fane: Do you like flowers?
Kitty Fane: Not particularly, no. Well, I mean yes, but we don’t really have them around the house. Mother says, “Why purchase something you can grow for free?” Then, we don’t really grow them either. It does feel silly really. To put all that effort into something that’s just going to die.

Addendum: to play devil’s advocate on myself, I don’t necessarily think that the quality of the writing and the story necessarily reflects on the writer (I know it was based on a novel), however it does reflect on my taste. I do think there were good lines here and there but it quite isn’t my cup of tea.
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Little Children

Little Children is an exquisite film that requires full attention. In this film comedy meets tragedy and they bond very well. Everything is incredibly well executed, little children is no short of great cinematography and while it doesn’t have a rich soundtrack it does have rich sounds. The story is banal and seemingly without direction but incredibly engaging, which only goes to show that a story is only as good as the story-teller and Little Children makes clear that Todd Field succeeds as a storyteller.

This film kept me sitting straight from start to finish; this is a subtle way of saying that I was truly engaged. This is not a predictable film; you can’t foresee what the characters might do. On the other hand, this film triumphs to expose the motivations behind the decisions the characters make with subtlety. Just how I like it.

In this film there are no stereotypes. Everyone is quite unique and each character is rich and full of depth. It’s a film about real humans, where flaws are shown as an innate part of the human condition. In the Little Children universe there’s no such thing as a Hero, there isn’t anyone to root for, nor to root against. The characters are not inherently likeable, in fact they might all be repulsive, and yet it’s hard to be repulsed by the characters.

Little Children examines suburban society from a microscope, and it shows something that everybody knows but hates: hypocrisy at its core.

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P.S. I wrote the review for each film right after I finished each, which I think works best as the feelings and thoughts are fresher.

I am quite open to watch almost anything that is “good”. I am a bit picky, however, I trust imdb.com enough to pick the films I watch and rarely I pick a film that is below a seven. That’s as pretentious as my film selection process goes.

I have watched countless of films, way too many, so lately and more interestingly this year I haven’t watched many, so I decided to go a little wild and explore some obscure yet seemingly good films.

WARNING: SPOILERS, MAYBE.

I discovered three great films – each unique and beautiful in their own virtue.

The Norwegian film I watched goes by the name “A bothersome Man”, it’s the story of a man that’s dropped in a shallow and yet seemingly happy society. It’s a dystopia.

Dystopias have always – at least in literature, bored me to death. They are the epitome of a tragedy. Everything is great and yet the characters are not happy. They are as ironic and sad as it can be. It’s depressing, but a form of depression that I find shallow and enraging. Even though I can relate a bit to it. The whole idea messes up with me too much and so it’s hard to put into words why I feel rejection toward dystopias.

On the other hand, A Bothersome Man is so well done, so simple even though there’s no much dialogue (and I love dialogue!) that I must say I was happy to watch it. It was a perfectly balanced film and it succeeded to portrait some shades of truth about human nature and its never ending hunger for something that quite isn’t there. Buddhist, I believe, call it desire.

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The Japanese film was a beautiful documentary, that goes by the name: Jiro Dreams of Sushi. It was rich in picture and music. Philip glass played big part of the soundtrack, and I could recognize most of the compositions which is always pleasant. Besides the great picture and music it’s a story of persistence, endurance and passion. A love story between a man and its craft. It makes you realize the depths of obsession one has to endure to achieve greatness, it’s human and unpretentious.

The length of Jiro’s obsession is inspiring. This is a man that has been working and trying to perfect his sushi technique for over 75 years, and it seems as if there’s nothing else he would rather do. I can only wish to experience a similar level of passion and obsession.

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And the last one I saw was the turkish film, which I believe to be the best of the three. In english: “My father and my son”, in turkish: “Babam ve Oglum.”

Suffice it to say: It was crazy. It’s such a simple film, the picture is okay, the music is good and the story is sort of repeated. No twists, and not a wild plot. It’s a drama. It’s the film I wouldn’t watch. It’s predictable, it’s all that I don’t look for in a film, and yet… I liked it a lot. The acting is so tight that it’s impossible to not like it.

It’s enough to say that I even shed a tear towards the end. Totally out of character. I rarely get emotional in my personal life, and much less watching films – and I have watched a lot of them that are potentially sad and tear inducing, and yet, I only remember Babam ve Oglum to be the only film to provide me with such a rich and deep emotional response: a pure tear.

I was laying down on the couch, with my feet up and when the scene that made me cry a bit came up I had to sit straight and gain some composure. The last time I remember feeling like this was when el chavo from El Chavo del Ocho was kicked out of la vecindad. I was  about seven years old.

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I plan to continue to write these short and to the point mini-reviews. I don’t expect them to be read by many – if any, and rarely do I re-watch a film, however before watching these films I re-watched two films, again totally out of character and probably what made me look harder for films to watch.

However, the idea of reading these reviews if I happen to re-watch seems endearing to me, and maybe someone gets a good recommendation out of it.

P.S: I watched all the films with subtitles, which if you ask me is not recommended but I do believe it’s way better than voice over. I think it’s not recommended because I find that I lose too many visual details by reading the subtitles, but c’est la vie.

No es ningún secreto que la corrupción prolifera en el tercer mundo. En Venezuela, por ejemplo, la corrupción es un fenómeno socialmente aceptado. Un caso hipotético: José va a 90 km/h en una autopista en la que la velocidad máxima permitida por ley es 60 km/h. José conoce mejor que nadie la ley – es abogado. Hoy tuvo mala suerte, la policía lo pillo. Esto a José no lo alarma ni preocupa, ya que por experiencia piensa lo siguiente: No hay problema, chantajeo al oficial y me sale más barato que la multa y ni siquiera tengo que ir a pagarla, me ahorro la molestia, el tiempo y sobre todo el dinero.

Para José entonces fue muchísimo más fácil sobornar a un oficial y regatear para obtener un mejor precio comparado al precio dictado por ley. Un chantaje a precio de gallina flaca. Mediante este breve pero común ejemplo nos damos cuenta de varios problemas fundamentales sobre la creación de leyes y causas de la corrupción que agobian a esta sociedad. Problemas que discutiremos a continuación.

El Problema

1. Los límites de la ley son excesivamente conservadores.

El problema como tal radica en que las leyes vigentes no están basadas en la realidad. Las suposiciones de la ley residen en un mundo ajeno al real. Es entonces necesario ajustar la ley a la realidad social.

2. Los policías no son bien remunerados.

No es secreto que el trabajo de policía no es bien remunerado. Desde la perspectiva de un oficial de policía aceptar un pago por chantaje tiene sentido. En ojos del policía – que al mismo tiempo es ciudadano: La ley es inflexible e irracional ya que no se ajusta a la realidad social, permitiéndose entonces actuar de juez y cobrador.

3. El pago de multas es fastidioso y burocrático.

El cobro y pago de las multas debería ser realizado al instante. Los policías actuarían de cobradores. Así el estado es quien penaliza a quien infringe y los pagos y cobros son realizados directamente sin terceros ni aplazamientos. En caso de no disponer de dicho dinero entonces se daría una multa por pagar, como toda la vida.

La solución

Mi propuesta de solución es la siguiente: Primero es necesario reformar la ley para ajustarla a la realidad y segundo hay que mantener al oficial de policía contento, ofreciéndole un sueldo más alto e incentivándolo con castigos severos en caso de descubrir corrupción y del mismo modo, ofrecer incentivos en forma de comisiones –no muy altas– por cada multa levantada.

Es necesario hacer hincapié en el por qué los incentivos en forma de comisiones al imponer una multa no pueden ser elevados: No queremos que nuestros policías pasen de corruptos a cazadores de brujas, o peor aún: A plantar evidencia o atentar contra ciudadanos inocentes para lucrarse.

Desarrollar tecnología anticorrupción.

La utilización y desarrollo de tecnología anticorrupción es de suma importancia. Propongo lo siguiente: La fabricación de un dispositivo en forma de reloj de muñeca con las siguientes funciones y características:

Rastreo satelital: Para así conocer la posición del oficial de policía, de esta manera el cumplimiento de rutas de los oficiales queda registrado y está abierto a escrutinio profundo.

Grabador de voz: Debe ser activado durante el periodo laboral, por motivos de transparencia y del mismo grabar de manera automática todas las conversaciones entre oficiales de la policía y ciudadanos comunes.

Dicho dispositivo debería ser usado durante horas laborales de manera obligatoria.Se realizarían chequeos regulares de los registros con el fin de la transparencia y abolición de la corrupción.

Es necesario destacar que la creación de dicho dispositivo no sería una inversión excesiva y tampoco presentaría ningún tipo de desafíos tecnológicos.

El desafío para la creación y aplicación de dicho producto seria entonces convencer y hacer llegar esta idea a los políticos y jefes de policía.

Conclusión

Los policías y ciudadanos entonces están siendo obligados por la inflexibilidad de las leyes a actuar de manera inmoral. Es imposible cambiar las necesidades básicas y formas de la gente, pero en cambio las leyes e incentivos propuestos las podemos cambiar y ajustar a las realidades sociales.

José manejando sobre los límites permitidos por la ley fue solo una metáfora: No es un caso puntual – aunque si un caso común – repito, sin embargo, la metáfora que expone el problema es extrapolable y la solución propuesta, también.

Generalmente tengo bastante paciencia. A veces me detengo a admirar la genialidad de alguna que otra campaña de marketing y me digo: “que inteligente esta compañía”; por desgracia, con Movistar Venezuela no he experimentado lo dicho, sino todo lo contrario.

Movistar y sus directores de marketing me han motivado a escribir lo que a continuación será una carta que he decidido dividir en dos, (1) la queja, (2) la reforma.

La queja:

Todos los días recibo en promedio  tres mensajes de textos, todos con el fin de venderme algún juego de trivia o una “noti-promoción” que no me interesa en lo absoluto.

Asimismo recibo aproximadamente una llamada mensual, en la que intentan venderme alguna “mejora” a mi plan actual u ofreciéndome alguna “promoción”. Sepan que lo único que logran es amargarme el rato.

No quiero cambiar mi plan y tampoco quiero recibir noti-promociones ni ofrecimientos de jueguitos vía mensaje de texto.

Entiendan que mi número de celular es privado. Solo espero llamadas y mensajes de textos de mis allegados. Cada vez que me interrumpen con sus llamadas y mensajes de textos me hacen reconsiderar mi elección de compañía proveedora de telefonía celular.

La gota que derramo el vaso fue la última llamada que recibí el día de hoy, tuve que decirle a la operadora – que poca culpa tiene: “Por favor, dejen de llamarme, no quiero tener nada que ver con Movistar y sus promociones”.

La reforma:

Tranquilos señores de Movistar, no les voy a pedir que cambien sus formas; como usuario de su servicio entiendo que debo respetar sus decisiones como compañía, después de todo tengo otras opciones, es por eso que no les voy a pedir lo imposible. Mi propuesta de reforma es más bien una mejora a su servicio de atención al usuario.

Dejen que usuarios como yo, que no le interesa en lo absoluto las promociones que ofrecen ni los juegos disponibles vía mensajes de texto tengan la posibilidad de darse de baja de su plan de marketing salvaje.

Que su estrategia de marketing salvaje sea opcional para el usuario, que pueda enviar un mensaje al “333999” y nunca más recibir mensajes molestos de Movistar. Incluso estoy dispuesto a pagar por el mensaje de texto que envie para darme de baja de su plan de marketing salvaje.

Piensen en el beneficio. Abaratarían los costos de sus campañas de marketing. Tendrían un retorno más alto en su inversión – y es que solamente llamarían y enviaran mensajes de textos a aquellos que de verdad quieran recibirlos, los demás, como yo, no serían fastidiados y seguirán utilizando sus servicios, sin quejas o con menos quejas.

Espero que tomen en cuenta a sus usuarios y entiendan que el interés de una compañía como Movistar debería ser mimar y consentir al usuario para que así sean usuarios de toda la vida, y que así entonces se den cuenta que están alienando a algunos de sus usuarios con la agresividad de su estrategia de marketing.

Sinceramente,

Ka kei Ho.