How I did my Research to Find the Ideal Buyer for Kapa99

If you build it, they will come…

NO. It doesn’t quite work that way. There are two ways to go about targeting users: directly or indirectly.

For kapa99, I’m going to start using a direct strategy, because we’re on the MVP phase it makes more sense to focus on grabbing the first 20-50 users before going indirectly.

Direct targeting focuses on researching well who you’re going to contact. Writing an appealing sales letter and engaging them with a personal tone.

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Priorities in a Bootstrapped Online Business

“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Source.

The Key: Validation

The only real way to validate a business idea is to get it out there and get revenue. If customers pay for it then there’s definitely some validness to the product or service.

Validating Kapa99

Finding customers is the most important step. I think most people would focus on improving the design, finding the right system to work, etc. That would be lost time if Kapa99 were to offer no value whatsoever.

We’re focusing on the copy writing, improving it day by day if necessary. Getting Feedback from Reddit and actually listening to it.

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Hello World!

This is the first posts of many to come. I will provide a detailed journal outlining my plans and strategies for my new online business kapa99.com

Background

Honestly, it all started with a blog. This blog. I started selling space on it – back in the days when it ranked high on google for spanish terms such as Tutoriales de Linux.

Currently I own and operate a restaurant – it’s a simple business that generates a steedy stream of income. But it’s only one business and I’d like to expand and own more businesses.

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